Student fashion at the University of New Hampshire (UNH) hasn’t always been the same, but the things that dictate it may be. Holly Fosher, Hall Director of Handler Hall at UNH, has a unique perspective on the evolution of student fashion on campus at UNH. She was a student here from 2012-2018, so she has had the opportunity to be immersed in student life for years. And now, she can observe campus fashion from an administrative standpoint, while still being surrounded by current students.
One of the most important ideas that Fosher mentioned is what she refers to as “group think”. This term embodies the idea that campus fashion has leaders and followers; in other words, some students bring a trend to campus, and others follow suit.
A strong enabler of group think in current UNH students is the extreme social media presence. Instagram in particular is a quick and powerful way for students to see new trends. According to a Statista graph, Instagram’s active user amount has grown exponentially since its creation in 2010. As of today, over 1 billion users are active on the app, meaning that UNH is bound to be affected by it.
Fosher said that although the trends themselves may have been different when she was a student at UNH, the idea of “group think” was the same.
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